1899: April 6
A fire at the Lancaster Caramel Company causes $200,000 worth of damage
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Big Fire at Reading, PA
Trenton Evening Times, April 6, 1899
1900: August 17
Milton Hershey sells the Lancaster Caramel Company to focus on producing chocolate.
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A Caramel Combine
The Galveston Daily News, August 17, 1900
1920: June 18
Milton Hershey makes the Hershey Chocolate Corporation a publicly owned company
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Hershey Chocolate Corporation
The Gettysburg Times, June 18, 1920
1923: November 16
It is revealed the Milton Hershey has given his entire fortune to fund the Hershey Industrial School for orphans.
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Why Hershey Gave His $60,000,000...
The Sheboygan Press, November 16, 1923
1933: April 20
Unlike Hershey, Mars quickly embraced the power of mass advertising
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Mars Bars
The Syracuse Herald, April 20, 1933
1937: April 8
State Police quell a labor riot at the Hershey plant.
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2,000 On Job At Hershey After Rioting
The Syracuse Herald, April 8, 1937
1945: October 13
Milton Hershey dies after suffering a heart attack on October 11
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Inventor of Hershey Bar Dies At 88
The Valley Morning Star, October 13, 1945
1945: December 25
Ethel Mars, second wife of Mars founder Frank Mars, dies at the age of 57.
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Mars Candy Head Dies Unexpectedly
The Council Bluffs Nonpareil, December 26, 1945
1953: April 20
Hershey's main plant again experiences labor problems.
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Hershey Hit By Strike On Contract
The Indiana Gazette, April 20, 1953
1963: July 26
Hershey moves west with the opening of a California based production facility.
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Assemblymen Laud Oakdale For Hershey
The Modesto Bee and News-Herald, July 26, 1963
1974: August 8
Rising sugar prices begin to have a visible effect on the chocolate industry.
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Sweets Are Getting Mighty Expensive
The Progress, August 8, 1974
1978: August 10
A rare article on the Mars company explains the companies tight lipped public face.
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Candy giant big advertiser, but keeps low corp. profile
The Winnipeg Free Press, August 10, 1978
1982: June 11
The release of E.T.:The Extra-Terrestrial gives Hershey sales a huge boost.
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E.T. helps sales of Hershey candy
The Gettysburg Times, July 15, 1982
1988: August 25
The Mars family quietly becomes the welathiest family in America.
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Mars Clan Rockets Past Newhouse Family on Fortune List
The Post-Standard, August 25, 1988
1990: April 20
M&M candies turn 50 years old and enjoy continuing success.
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M&M's march on - unmelted
The Intelligencer, April 20, 1990
1990: December
Hershey releases the "Desert Bar", a chocolate bar that won't melt in the desert heat during Operation Desert Storm
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Army chocolate melts in mouth, not in sand
The Daily Herald, January 7, 1991
1999: July 1
Forrest Mars, Sr. dies of a heart attack, leaving control of M&M Mars in the hands of his three children.
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Mars built fortune on crunchy foundation
The Post Standard, July 3, 1999
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Newspaper Articles
(click to view readable full images)
The Sheboygan Press
November 16, 1923
The Syracuse Herald
April 20, 1933
The Syracuse Herald
April 8, 1937
The Valley Morning Star
October 13, 1945
The Gettysburg Times
July 15, 1982
The Post-Standard
August 25, 1988
The Intelligencer
April 20, 1990
The Post Standard
July 3, 1999
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